About

Portrait photo of Patrick Schoebel

I'm a UX designer with eight years of professional experience and have also been developing software for over 15 years.

Background

Technology has fascinated me since I was ten: first HTML pages, a simple CMS in PHP, my first iPhone app in 2008. That early curiosity eventually led me to a dual vocational education and training as an IT Specialist for Application Development, followed by a degree in Cognitive Computer Science (Bachelor of Science) and then a Master of Science in User Experience Design (graduated with distinction), both of the latter focused on human-computer interaction.

For eight years, I worked at Accenture Song as a UX designer on Audi's digital customer portal myAudi. I started in the native-app team, then in a concept team for app and web, and finally in a cross-functional team focused on the web experience. I designed features across the product, conducted usability tests, and worked within a large-scale SAFe environment alongside developers, UI designers, and copywriters.

Alongside my UX work, I design and develop native iOS apps with Swift and SwiftUI. Currently, two of my apps are live on the App Store: Onoma and ZigHaven. Because I build software myself, I understand technical constraints first-hand, which makes collaboration with engineering teams more productive.

How I Work

Good design is invisible. The best interfaces make complex things feel effortless: not by hiding complexity, but by structuring it so well that users don't have to think about it. That principle guides every design decision I make.

  • Research-driven: Whenever possible, I ground design decisions in user research, analytics, and usability testing, not assumptions.
  • Comfortable with complexity: Enterprise systems, multiple backends, cross-platform constraints: I've navigated all of that at scale.
  • Design-to-code fluency: I speak both languages, which means fewer handoff surprises and more realistic design proposals.
  • Collaborative: I enjoy working in cross-functional teams and value open, constructive feedback.

Skills & Tools

  • UX: User research, usability testing, wireframing, prototyping, information architecture, user flows, journey mapping, A/B testing, interaction design, accessibility
  • UI: Design systems, responsive design, micro-interactions
  • Development: Swift, SwiftUI, HTML/CSS, JavaScript
  • Tools: Figma, Sketch, Xcode, Git, Jira, Confluence
  • AI Tools: Claude, ChatGPT, Figma AI
  • Methods: Scrum, SAFe, Design Thinking, Jobs to be Done

My Position on AI in Design & Development

Artificial intelligence is already reshaping how designers and developers work, and I expect that influence to deepen considerably. My view is neither uncritical enthusiasm nor dismissiveness: AI introduces genuine shifts in workflows and areas of responsibility that are worth engaging with seriously.

In practice, several things are already changing:

  • Prototyping and ideation are accelerating. AI-assisted tools can generate UI variants, suggest layout patterns, or produce rough drafts from written descriptions. This shifts the designer's role from pixel-level construction toward higher-order decision-making: evaluating, curating, and refining rather than building from scratch.
  • Design research is being augmented. AI can help synthesise large volumes of qualitative data (interview transcripts, usability test recordings, surveys), reducing the time between fieldwork and actionable insight, without replacing the judgment needed to interpret it.
  • The barrier to functional prototyping is lowering. AI models can be guided with natural language to produce working code, making it increasingly possible to move from concept to functional prototype without deep engineering involvement.
  • Design tooling itself is evolving. Tools like Figma are integrating AI capabilities (from generative content to intelligent layout suggestions) that are beginning to change the texture of day-to-day design work.

I have used Claude and ChatGPT to build prototypes and utilities, explore visual directions, generate and compare copy variants, and question concepts before committing to them. I have also taken first steps with Figma AI, exploring how AI-assisted workflows integrate into a professional design process.

These tools can be a game-changer, but they are no substitute for foundational UX or development skills: user research, systems thinking, accessibility, the ability to ask the right question, nor for a solid understanding of architecture, code quality, debugging, or working within technical constraints. Yet they raise the ceiling of what a single designer-developer can produce, and change what collaboration across disciplines looks like. That is why I am actively building knowledge in these tools.

Beyond the Screen

During my master's studies, I volunteered as an ambassador for STEM Scotland, inspiring young people to engage with technology. Outside of work, I'm interested in urban mobility and cycling infrastructure, and I enjoy hands-on projects, from 3D printing to DIY.

Availability

I'm currently open to full-time UX roles as well as freelance projects. I prefer working remotely from Hamburg, Germany. I'm also open to hybrid roles that combine UX and software development.

Download CV (PDF)

Let's Talk

An open position, a freelance project, or just want to chat about design and development? I'd love to hear from you.

Get in touch